Munzir HakimiTable of Contents
new Beginnings Ahead
Apple Inc. is making notable strides in its automotive ambitions by hiring Ulrich Kranz, a former executive from BMW’s electric vehicle division. This move aims to bolster apple’s Project Titan, which has been in growth since 2014 but has faced various challenges along the way.
Kranz will work under Doug Field, who previously led Tesla’s Model 3 development and now oversees Apple’s car project.The company is reportedly targeting a self-driving passenger vehicle with innovative battery technology by 2024.
Apple’s Automotive Vision
- Leadership changes: Ulrich Kranz joins Apple to enhance its vehicle initiatives.
- project Titan: Launched in 2014, this project focuses on developing an autonomous vehicle.
- Future Goals: Apple aims for production of a self-driving car featuring advanced battery tech by 2024.
The addition of Kranz signals apple’s commitment to entering the competitive automotive market and advancing its technological capabilities.
Looking Forward
As Apple continues to refine its approach to Project Titan, the expertise brought by industry veterans like Kranz could be pivotal.With enterprising goals set for the near future, all eyes will be on how these developments unfold within the rapidly evolving landscape of electric vehicles.
Reference
- Reuters – Apple hires former BMW executive for car project
- Bloomberg – Apple targets car production by 2024
