Man Camps Out at 3am to Be First for iPhone 16 at Orchard Road Apple Store

The iPhone 16 Frenzy: A Night to Remember

Anticipation Builds Outside Orchard Road Apple Store

In the early hours of September 20, a crowd of about 110 people gathered outside the Apple Store on Orchard Road, Singapore. The excitement was palpable as they awaited the launch of the highly anticipated iPhone 16. Customers who arrived on the night of September 19 were instructed by Apple staff to return at 4 am to queue for the store’s opening at 8 am.

AI-Powered Innovation and Unprecedented Demand

The iPhone 16 is Apple’s first smartphone designed around AI features, making it a groundbreaking release. Pre-orders began on September 13, with availability starting only on launch day. Harold Lim, a first-time queuer and not an avid iPhone fan, decided to experience this unique event despite having already pre-ordered his phone.

• Pricing Details:

– iPhone 16:
– S$1,299 (128GB)
– S$1,449 (256GB)
– S$1,749 (512GB)
– iPhone 16 Plus: Priced S$100 more per model
– iPhone Pro Series:
– Pro starts at S$1,599 (128GB) up to S$2,349 (1TB)
– Pro Max starts at S$1,899 (256GB) up to S$2,499 (1TB)

Local telcos like StarHub and Singtel reported exceptional demand but did not disclose specific pre-order numbers or stock levels. StarHub extended its store hours and limited customers to two devices each.

A Glimpse into Apple’s Future with AI Integration

Apple’s new AI software aims to enhance Siri and improve object recognition through its camera capabilities. This innovation marks a significant step forward in smartphone technology.

References

• Apple unveils iPhone 16 with AI software – AsiaOne
• Snaking queues at Orchard Road’s Apple Store ahead of iPhone 16 launch – The Straits Times